In year 2012, HELP Foundation, J&J approached GPI, a corporate selling "Samovar-noon chai" tea in J&K Sate for CSR Funding with the proposal on skill trainings for homebased women workers.
The thematic area of the project was to train girls and homebased workers in Kashmir Art work. Since ages, the Kashmir art has not seen much change in designs to catch the changing customer likes. This project proposed a strategy to revive the contemporary designing in Kashmir art embroidery and empower women with the skill so that they take it forward. Designers from across country were mobilized during 30 months project period and over 3000 girls in Srinagar were introduced to the skill of designing and fashion.
30 % of trained girls under the project have either started their own income generation units of Ari embroidery, fashion boutiques, zarri, designing and trace work.
Shehjar has been able to increase its production worker base from 12 workers to 230 workers with 120% increase in daily earnings among them.
40 sewing machines post completion of project have helped 17 widow headed families in establishing their income generation units.
25 graduate girls who were trained under the project in enterprise development and entrepreneurial avenues in Kashmir have started their business independently and are now employing others.
Duration: 30 months
Target: 1200 women workers of Srinagar city
Budget: 48.55 lac
Sponsors: Godfrey Phillips India Ltd. (CSR Initiative)